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I. General concepts of anti - counterfeiting, anti-counterfeiting technology, anti-counterfeiting products and anti-counterfeiting products
( 1 ) Anti - counterfeiting refers to preventive measures taken against activities aimed at cheating and copied or copied without the permission of the owner.
( 2 ) Anti - counterfeiting technology refers to the technology adopted to achieve anti-counterfeiting purpose, which can accurately identify authenticity within a certain range and is not easy to be copied and copied.
鈶?Anti - counterfeiting products are products with anti-counterfeiting function, which are made with anti-counterfeiting technology for the purpose of anti - counterfeiting.
( 4 ) Anti - counterfeiting of products generally refers to various anti-counterfeiting measures adopted by industrial products and consumer products in preventing counterfeiting, forgery and imitation. Product anti-counterfeiting is playing an increasingly important role in preventing products from being forged or counterfeited and in identifying the authenticity of products. It is an important measure to ensure national economic order, the rights and interests of producers and consumers from the source, and an important field to maintain social and economic order and ensure social stability by technical means. Product anti-counterfeiting is not only an important embodiment of the government's guiding ideology of combining anti-counterfeiting with anti-counterfeiting and comprehensive management, but also an objective need for enterprises to protect their legitimate rights and interests. The product anti-counterfeiting industry is growing and developing in order to standardize the market economic order and curb fake and shoddy products.
II. Anti - counterfeiting technology and basic classification of anti-counterfeiting products
1. Common anti-counterfeiting technologies mainly include:
( 1 ) computer information anti-counterfeiting technology: such as digital anti-counterfeiting technology and electronic radio frequency technology, which are very popular at present;
鈶?Printing anti-counterfeiting technology: such as advanced printing plate design, double card technology, holographic laser plate making technology, etc.
( 3 ) physical material anti-counterfeiting technology: such as nuclear hole film, watermark filling, safety line filling, etc.
鈶?Anti - counterfeiting technology of chemical materials: anti-counterfeiting technology such as various chemical encryption inks and chemical preparations;
鈶?Anti - counterfeiting technology for human and biological features: such as human fingerprint identification, DNA identification, human iris identification, etc.
2. Anti - counterfeiting products can be classified into six categories according to their functions and usage characteristics:
( 1 ) anti-counterfeiting mark;
鈶?Structure and packaging anti-counterfeiting products;
( 3 ) anti-counterfeiting materials ( such as anti-counterfeiting paper, anti-counterfeiting film, anti-counterfeiting ink, etc. );
鈶?Computer multimedia anti-counterfeiting products;
( 5 ) biometric anti-counterfeiting technology products;
鈶?Other anti-counterfeiting technology products.
Three, the basic requirements of anti-counterfeiting technology or anti-counterfeiting products
In the world, China was the first country to put forward eight general technical requirements for anti-counterfeiting technology products.
1. Uniqueness of Identity
The uniqueness and non-transferability of anti-counterfeiting identification features of anti-counterfeiting technology products. For example, digital anti-counterfeiting can achieve an identity code for an anti-counterfeiting mark of a commodity, and each anti-counterfeiting mark can only be used once and cannot be transferred for use.
2. Stabilization period
Under normal use conditions, the anti-counterfeiting identification features of anti-counterfeiting technology products can last for the shortest time. For example, fluorescent ink and temperature change ink have decay periods.
3. Safety Period
Under normal use conditions, the shortest time for the anti-counterfeiting identification features of anti-counterfeiting technology products to be successfully copied.
4. Anti - counterfeiting strength
The durability and reliability of the function of identifying authenticity and preventing counterfeiting and forgery. The anti-counterfeiting strength consists of four elements: the number of anti-counterfeiting identification features, the number of exclusive anti-counterfeiting technologies, the difficulty of prevention and control, and the size of imitation cost.
5. Use adaptability
The ability of anti-counterfeiting identification features of anti-counterfeiting technology products to adapt to the use requirements of the subject matter or service object. At the same time, economic cost adaptability should also be considered, i.e. the use cost should be reduced as much as possible while meeting the anti-counterfeiting technical requirements.
6. Identification performance
The anti-counterfeiting identification features of anti-counterfeiting technology products can be correctly identified by senses or machines ( instruments ) within the required identification time. First - line recognition emphasizes the common understanding of anti-counterfeiting recognition features, which can be recognized through the senses. Second - line recognition emphasizes that it can be recognized by simple instruments ( such as telephone communication tools, network tools, laser pens, ultraviolet fluorescent lamps, etc. ); Three - line identification emphasizes that experts can identify it by special instruments ( such as DNA identification ) as the basis for judicial decision. Two - line recognition and three-line recognition emphasize the hidden nature of anti-counterfeiting recognition features.
7. Operating environment
The anti-counterfeiting performance of anti-counterfeiting technology products should meet the requirements of the normal use environment of the subject matter.
8. Technical security and confidentiality
The technology of designing and manufacturing anti-counterfeiting technology products should have security and confidentiality.
